Tacit Knowledge – Post Studio/Feminism
The publication Tacit Knowledge documents the results of a research project of students from the FU Berlin and accompanied an exhibition at the Kestner-Gesellschaft. It examines the two most important movement of the California Institute of the Arts (CalArts) in the 1970s—the post-studio class of John Baldessari, and the Feminist Art Program of Judy Chicago and Miriam Schapiro. Both of these programmes aimed to merge art and life. This led to the idea to stage the book as a lifestyle magazine. The first pages are dominated by American advertisements from the 1970s. By making the social conventions of the time visible, they highlight the radical nature of the artistic concepts of the time. We converted scientific material into an editorial layout. For this purpose, we developed numerous entertaining magazine formats, such as outtakes, statements and articles with large-format visuals. The original documents are displayed on brightly coloured surfaces. The reading of the articles is enlivened here and there by buttons and thought-provoking quotes. The two topic complexes Post Studio and Feminism are clearly divided. The two sections remain equally important—thanks to the reversible cover, the book can be read from both sides. The Post Studio half of the publication is printed in two-colour orange-black on uncoated paper, the Feminism part in purple-black on glossy paper.
Year • 2019
Client • Dr. Annette Jael Lehmann, FU Freie Universität Berlin, Kestner Gesellschaft Hannover
Media • Publication (20,5 × 27 cm, 273 pages)
Publisher • Spector Books