For the new visual identity of the Kunstmuseum Reutlingen, it was imperative for us to visually link and communicate the three respective institutions. Created was a welcoming invitation to the people of Reutlingen and the surrounding region to the museum’s new diverse programme. The main visual element consists of three bands—with reference to the logo, each representing the three institutions, each with its own focus: Spendhaus (relief printing), konkret (concrete art), and gallery (contemporary art). For each exhibition space, the bands have a different shape and can be used in a variety of ways: a support for the composition—a loose reference to the latticework architecture of the Spendhaus, an illuminant that highlights the title with bright colours, or softly fading it out. Or by playfully arranging them and referencing concepts of the artworks. All the designs feature a bold use of two or three colours.