For the corporate identity of the costume fund CO•CO Costume Services, it was especially essential to express the costume fundus’s focus on its service and friendly environment. The logo, consisting of wordmark and signet, is displayed in a large and bold manner. The signet—a playful accompaniment to the wordmark, which is internally affectionately called “Panda”—gives the company a personal touch. Vibrant coloured areas in the corporate identity reflect the many colours of the 10,000 costumes. On the website, visitors are greeted with interactive elements. Costumes can be combined and arranged on a mood board, on which the objects can be clicked on and moved around with the mouse, with the option to take notes. Funny film statements provide entertainment, while an animation of the “Panda” transforming and adopting different characters offers diversion.