AIGA, Eye on Design, #5 distraction
The fifth print edition of AIGA – Eye on Design, published by the American Institute of Graphic Arts (AIGA), is dedicated to the theme of distraction. Contributions on acid graphics and graphic designers with a wandering focus are combined with a panel discussion on Instagram or a hidden-object image. Pop-up windows appear again and again, and try to draw the reader away from the actual article by advertising other articles in the magazine. Or they try to sell something like design services or jewellery. Giant quotes, inserted in the middle of the text, are reminiscent of particularly annoying push notifications that beg for attention. In this issue, we also highlighted some of the more minor elements of a publication in order to transfer the magazine’s theme to its structure: Such as the page numbers and the gutter. The latter can also be understood as a code—the colour changes with each article and distraction becomes functional. The metallic shimmer of the additional silver colour gives the images an irritatingly-beautiful effect and is a reference to technical devices—a major cause of distraction today. Together with art director Madeleine Morley, we designed the visual table of contents as a hidden-object image with illustrator Marie Mohanna. Where else can you lose the overview more quickly and discover so much at the same time? In our selection of artists, we found it important to incorporate rough, handmade illustrations that added the contrast of a personal touch to the technical look. Throughout the issue we also scattered full-page screensavers. Screensavers demonstrate a meditative idea of distraction. They are a homage to moments of relative slowness and silence when we procrastinate too much and images of doing nothing appear on our screens.
Magazine of the Year and Cover of the Year, Stack Awards, 2019, Shortlist
Year • 2019
Client • AIGA – Eye on Design, New York City
Media • Magazine (6.5 × 9 inch, 160 pages)